Wednesday, May 18, 2011

Assignment ONE–Product and Company name

FrankenFashion is a company that makes plush monster dolls. The best part? You can dress them up. Inspired by the random (tired) thought of Frankenstein's monster wearing a pink tutu. Young girls can dress up Frankenstein's monster, the Bride of Frankenstein, Count Dracula, and the Wolf Man in various fashionable outfits.

What size–roughly 6-7 inches tall
Marketing–web, store, (toy)catalog
Company Qualities–customer friendly, good value, low cost
Talking to–Young girls
Competitors–Barbie, Bratz, Monster High
How am I going to beat the competition?–Probably with a chain saw or a bat. JK! By being way more awesome and having a very unique product. And by putting a picture of Frankenstein wearing a pink tutu on the box. :)

Onliness Statement–We are the ONLY company that offers plush monster dolls–made from natural materials–that can be dressed up.
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1 comment:

  1. Dustin and TiffanyMay 18, 2011 at 7:51 AM

    Interesting onliness statement! What about those people who are literary fans – might they be a target audience? Perhaps the English teachers or the doll collectors?

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