Assignment TWO–Product and Company Development Questions

• Company Name–FrankenFashion
• Product Produced–dress up monster plush dolls
• Price range–Doll (comes with 2 outfits) : $15, one outfit: $2, 6 outfit pack: $10
• The Market–young children, more specifically girls
• Who buys it?–Parents, grandparent, aunts, uncles, older siblings
• Color schemes–olive (Frankenstein-ish looking) green, light purple, maybe a touch a light pink.
• Typography–decorative, grungy monster-ish looking, but kind of girly at the same time.
• Logo that appeals to both market AND purchaser–Illustrated, so kids will like it, not grungy or gross so parents would approve. It will look friendly and happy.
• Logo Communication–Cute. Fun.
• Words to describe product–FuNkY, fun, cute.
• Competitors–Barbie, Bratz, Monster High