Creative Brief

1. Identification: Poster for the London Underground by Austin Cooper from 1942.

2. Project and problem: A poster that is supposed to make people want to ride the London Underground. It is supposed to show people that riding the London Underground is a comfortable way to travel.

3. The client: Is obviously the London Underground.

4. Intended Audience: People of London, people visiting London,

5. Core message: RIde the London Underground, you will be traveling in comfort. It's cooler during summer and warmer during winter.

6. Hoped for outcome: Hoped for outcome is to get people to ride the London Underground.

7. Graphic strategy: Cooper wanted to show that during the winter it was warmer underground, so (besides the words saying "It's warmer down here") he used cool colors on the top, and warmer colors on the bottom, showing that it's warmer underground. He did the opposite for the summer poster, warm colors up top and cool colors on the bottom to show that it's cooler underground. I think it's a really good way to show the temperature change between above ground and underground.

weekly blog

London underground map.

I thought this was pretty cool because it makes finding your way through the London subway station easier. (Not that I would know by experience, unfortunately. *sad face*) Even though it's not accurate of what the London Underground looks like, it's very easy to read and helps riders get to where they're going. Being a poor college student who doesn't own a car, I am forced to ride the bus to a lot of places, and sometimes trying to read the map they have in the Rider's Guide is pretty difficult to see. They use about 3 or 4 different shades of res that look very similar. Maybe I should get a time machine and have Henry C. Beck redesign the City Link User's Guide map.....