1. Identification: Poster for the London Underground by Austin Cooper from 1942.
2. Project and problem: A poster that is supposed to make people want to ride the London Underground. It is supposed to show people that riding the London Underground is a comfortable way to travel.
3. The client: Is obviously the London Underground.
4. Intended Audience: People of London, people visiting London,
5. Core message: RIde the London Underground, you will be traveling in comfort. It's cooler during summer and warmer during winter.
6. Hoped for outcome: Hoped for outcome is to get people to ride the London Underground.
7. Graphic strategy: Cooper wanted to show that during the winter it was warmer underground, so (besides the words saying "It's warmer down here") he used cool colors on the top, and warmer colors on the bottom, showing that it's warmer underground. He did the opposite for the summer poster, warm colors up top and cool colors on the bottom to show that it's cooler underground. I think it's a really good way to show the temperature change between above ground and underground.
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